Vampires are folkloric beings who subsist by feeding on the life essence (generally in the form of blood) of living creatures. Although vampiric entities have been recorded in many cultures, and go back to “prehistoric times”, the term vampire was not popularized until the early 18th century, with the success of vampire literature, namely John Polidori’s 1819 novella The Vampyre that established the archetype of charismatic and sophisticated vampires. Also Bram Stroker’s 1897 Dracula is remembered as the quintessential vampire novel which provided the basis of modern vampire fiction. The success of this book spawned a distinctive vampire genre, still popular today with books, films, video games, and television shows. It’s pulled itself from the realms of nightmares into the modern world, classified as “the sexy immortals.” Bel Air Jewelry hints at these modern vampiric themes with their blood red ruby collections and this sassy video (click the photo above).