About

office_grande

Fred – President of BelAir Jewelry/ Professional Designer
I’ve always been interested in design. In 1986 after success in designing women’s clothing for larger companies I felt a sort of restlessness take hold. I wanted something more; something that was my own. I can still remember the night. It was warm for a December evening and I was crossing Olive in the Jewelry district to meet a friend for coffee. One of the jewelry cases was brighter for some reason, I don’t know if it was a new bulb or the owner had a sense for marketing; but it beamed. I stood there in awe. The way silver wrapped around gold, weaving through diamonds and sapphires; it was then that I decided jewelry was my calling. It’s been a long road, but I opened my company on the eve of June 1988, by chance I’ve accumulated an amazing staff, and together we continue to build a business I am both passionate and proud of.

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