Bel Air Jewelry has recently heard the raving reviews of Blue Apron. If you don’t know them, chances are you’ve seen their delivery boxes around your apartment or office. It’s a weekly food-subscription service that delivers kits filled with exact premeasured ingredients (enough to make three fresh, seasonal meals per week). A year ago, Blue Apron was delivering about 500,000 meals a month; today, the company is up to 5 million.
One of the cofounders Matt Wadiak had worked for years as a chef, both in restaurants and in people’s homes.“Everybody who wants to cook is our customer,” he explains. “But we have a high percentage of customers who have never cooked before.” Each recipe card is written in such a clear and direct way that even those who don’t know the difference between basting from blanching will feel comfortable in the kitchen.
We at Bel Air Jewelry know how important it is to have time with your family and loved ones. Whether you can afford Blue Apron or not, remember cooking doesn’t have to be a chore. So throw on some music, invite in the rest of the family and make it a fun exploration of flavor!